GaGa’s BAD ROMANCE Dominated by Product Placement
I love this video, I love everything about it. It is captivating and mind boggling in the way that makes you want to watch it ten times over to ensure you haven’t missed anything.
That dosen’t mean I’m completely oblivious to the amount of product placement funneled into the video production. We’re exposed to high fashion, high tech and…heaps of alcohol.
- Parrot by Philippe Stark; a $1,600 pair of speakers designed for use with an iPod or iPhone (placed on top of a speaker).
- Nermiroff Vodka, a Ukranian brand, featured in the bottle and continuing throughout in drinking glasses.
- Triangular Heartbeats by Lady GaGa earphones. These are pretty awesome.
- An entire row of HP Envy Beats Limited Edition Laptop and headphones by Monster; $2,500!
- The Russian Mafia Men use a Nintendo Wii controller to bid on GaGa.
- GaGa wears a pair of white “Safari” sunglasses by Carrera throughout.
For the fashion minded, the video also features:
- A Burberry trenchcoat
- The impossibly high Alexander McQueen heels that went viral after appearing on the runway.
Let’s be honest, product placements in high exposure videos are great for brands,and they’re great for artists too because they provide an alternative revenue stream in a world were album sales continue to suffer.
This isn’t the first time GaGa’s done this either, re-watching the video for Love Game (at a glance) saw advertisments for the alcoholic drink Campari (0:45) and Baby G watches (2:52).
Product placement is effective when it’s done well. Products should fit seamlessly and authentically. They should be apart of the story, and their appearece shouldn’t be questionable. GaGa’s video accomplishes this, and it must be working as I can’t help but want a pair of those Heartbeat headphones…
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Lady Gaga is fabulous! This doesn’t look like OTT product placement. Not like 90210 and Dr Pepper GRRR it’s everywhere!!!!! x
i agree, i think everything in her video has the same clean, futuristic-y feel without screamingly advertising anything. also, the video period is FABULOUS.
I love Bad Romance. It’s definitely the talk of the town. I mean, anything with McQueen is. Anyways, I love how you mentioned all the product placement that goes on in it. I always find it interesting – an sometimes even humorous – to look at that aspect!
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you’re awesome for pointing that out. i noticed some but not all. gaga is clever and biz smart. she’s making that money.
Love the earphones and sunglasses!
Fabulous post, darling!
xoxox,
CC
I didn’t know the earphones were hers! Very smart move on her part.
Pretty much obsessed with this crazy video and Lady Gaga’s completely out of this world persona! She is taking pop to a whole new level! But obviously, no on-screen anything is complete without product placement! haha
I think that Lady Gaga is one of the few artists who can pull that off. The product placement actually only emphasizes her look and public personality, which is a lot about shopping, fashion and spending whole lots of money on absurdities.
And I do love those earphones.
Very interesting! I think she’s pulled it off quite seamlessly because it looks like so much product placement when you break it down (besides the fashion, but to be honest, I wouldn’t expect anything less from Gaga), but I’ve watched the video a good ten times & only really paid attention to the vodka (I thought it was a made-up brand).
For some reason “The Russian Mafia Men use a Nintendo Wii controller to bid on GaGa” cracks me up…couldn’t they have used something else? *mind boggle*
@Emily I agree, the products are integrated seamlessly & I think they give the video more glamor because we know how glamorous all these things are!