I have a visit to Ruby Boutique planned for tomorrow. I’m in adoration of the autumn/winter 10 look book. It is very ethereal, feminine and doll like. Ruby are channeling Romeo & Juliet with pieces named after ‘Montague’ and ‘Juliet,’ and perhaps it is the look book of a very modern day Juliet.
The Angels coat has a whimsical feel to it, in sunset pink garnished with big gold buttons.
Lace features throughout, from sleeves, to bodysuits to full lace cardigans. I want to try on the Angels Dress (left), and the Montague cardigan.
Channeling lace again, the Bloom Jumper looks so sweet paired with knee high socks.
I love this turtleneck sweater dress, the Star-crossed Turtleneck, it looks cozy and perfect for lazy, rainy winter days.
The full look book can be viewed here. I may find myself visiting both the High Street and Newmarket stores to hunt down a few of these pieces.
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Joanne Faith
Fashion and marketing personality based in Auckland, New Zealand. Completing final year of a Bachelor of Business and Information Management (IM) in Marketing and IM. Mad about fashion and style, and digital/online trends as they relate to fashion and style. Loves shoes, kitschy necklaces and creative strategy. Tweets from @joannefaith. Contact on joannefaith.me[@]gmail.com.
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8 Responses to NZ Fashion: Ruby Autumn/Winter 10 Look Book
sarah hannah
February 4th, 2010 at 9:58 pm
oooh all so pretty! and modelled by Zippora Seven, too adorable for me!
Heather
February 5th, 2010 at 3:15 am
I really love these dresses! They would be very figure flattering!
Heather´s last blog ..Out Of The Mouth Of Babes
Luana
February 5th, 2010 at 6:59 am
I am most definitely in love now.
Joanne Faith
February 5th, 2010 at 7:40 am
@ sarah hannah: She models them well I think!
Sabine
February 5th, 2010 at 9:14 am
The angels dress looks like a true summer staple. Easy to wear and so pretty!
Sabine´s last blog ..La Pampa - The English Way
Katie
February 5th, 2010 at 3:05 pm
I actually love every piece here! LUST x
Ella
February 6th, 2010 at 4:28 pm
I love the use of lace.. Lovely collection! I wish there was a Ruby Boutique where I live.
Ruby Boutique
February 25th, 2010 at 3:38 pm
There is a Ruby Boutique where you live! It’s called http://www.rubyboutique.co.nz and it’s our online store - we ship all over the globe - probably even to Antartica!! The Angels coat arrived in-stores today and is literally almost sold out in peach!xx