Rumi Neely for Forever 21
via the Skinny (Forever21 blog)
Rumi Neely of Fashion Toast started in Forever21′s latest campaign – and it was a refreshing surprise! I think that the use of fashion bloggers in editorial and campaign shoots injects extra personality and appeal into the end result (which can be a pretty important thing when you consider the number of followers Fashion Toast has).
I think it’s great that Forever21 collaborates and works with bloggers on all types of projects. The Times Square campaign had Rumi’s personal style injected into it and for some makes her style a little more accessible. I bet the pieces she’s wearing will sell out.
This is just a few looks from the campaign set, and these images are not only on billboards but on buses and taxi caps all over New York City.
Behind the Scenes
The use of bloggers, such as Rumi Neely here, is so much more personal than the use of a celebrity or model – because of the connection we have with them through their blogs. We’re genuinely interested in bloggers too because we like them for their style, not because they’re constantly being pushed in front of us. And that is making this campaign a success.
What do you think of the campaign & the use of bloggers such as Rumi for Forever21?
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13 responses to Rumi Neely for Forever 21 »
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ditto..fashion bloggers such as rumi are definitely way more approachable to the mass consumers then just your average models
eclectic du jour
I was just looking at this campaign on Forever 21′s blog the other day. I am so excited to see my favorite store shining so much light on fashion bloggers – it’s thrilling!!
Whoop whoop! ANother fashion blogger victory! I love Rumi and Fashion Toast!!
Thanks for commenting, I agree on all accounts!
OMG that’s amazing for Rumi! I love her blog!
I think it’s great that the brands are starting to work with fashion bloggers!
Thanks Emilie, I do too!
So exciting!
Rumi looks amazing!
xoxox,
CC
I agree… using bloggers in an ad campaign is a great way to appear approachable to the mass consumer, great thinking on Forever 21′s part!
P.S. would you like to exchange links?
Rumi is so stunning, so I’m not surprised to see her face on billboards.
isn’t it CRAZY, though, how many opportunities have derived from blogging for many bloggers? They’re like mini celebrities in our little fashiony world!
Thanks so much for stopping by!
QUIRKYEXPLOSION.blogspot.com
Leia – YES, I found your blog to be full of awesome bits and pieces.
Lex – It is kind of crazy, who knew that one day anyone could talk (and work) with anyone…!
I love Rumi! She is gorgeous and have a very cool style.
I love her. She’s something different from all the other fashion bloggers, maybe because of her style and her appeal. She’s meant to become successful.
Jade
http://jadeserinabioneda.co.nr