Rumi Neely for Forever 21

In: Marketing | On: 17 Jun, 2010

Joannefaith.com | Forever 21 Fashion Toast Rumi

Rumi Neely of Fashion Toast started in Forever21′s latest campaign – and it was a refreshing surprise! I think that the use of fashion bloggers in editorial and campaign shoots injects extra personality and appeal into the end result (which can be a pretty important thing when you consider the number of followers Fashion Toast has).

I think it’s great that Forever21 collaborates and works with bloggers on all types of projects. The Times Square campaign had Rumi’s personal style injected into it and for some makes her style a little more accessible. I bet the pieces she’s wearing will sell out.

Joannefaith.com | Rumi for Forever 21

This is just a few looks from the campaign set, and these images are not only on billboards but on buses and taxi caps all over New York City.

Behind the Scenes

The use of bloggers, such as Rumi Neely here, is so much more personal than the use of a celebrity or model – because of the connection we have with them through their blogs. We’re genuinely interested in bloggers too because we like them for their style, not because they’re constantly being pushed in front of us. And that is making this campaign a success.

What do you think of the campaign & the use of bloggers such as Rumi for Forever21?

Joanne Faith

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dotie, on June 18th, 2010 at 1:38 am Said:

ditto..fashion bloggers such as rumi are definitely way more approachable to the mass consumers then just your average models

eclectic du jour

Cafe Fashionista cafefashionista , on June 18th, 2010 at 6:08 am Said:

I was just looking at this campaign on Forever 21′s blog the other day. I am so excited to see my favorite store shining so much light on fashion bloggers – it’s thrilling!!

Clare, on June 18th, 2010 at 1:31 pm Said:

Whoop whoop! ANother fashion blogger victory! I love Rumi and Fashion Toast!!

Joanne Faith, on June 18th, 2010 at 5:43 pm Said:

Thanks for commenting, I agree on all accounts!

EMILIE, on June 19th, 2010 at 2:30 am Said:

OMG that’s amazing for Rumi! I love her blog!
I think it’s great that the brands are starting to work with fashion bloggers!

Joanne Faith, on June 19th, 2010 at 3:21 am Said:

Thanks Emilie, I do too!

Couture Carrie, on June 19th, 2010 at 4:23 am Said:

So exciting!
Rumi looks amazing!

xoxox,
CC

jem, on June 19th, 2010 at 4:24 am Said:

I agree… using bloggers in an ad campaign is a great way to appear approachable to the mass consumer, great thinking on Forever 21′s part!

Leia, on June 19th, 2010 at 4:57 am Said:

P.S. would you like to exchange links?

Lexy, on June 19th, 2010 at 5:21 am Said:

Rumi is so stunning, so I’m not surprised to see her face on billboards.

isn’t it CRAZY, though, how many opportunities have derived from blogging for many bloggers? They’re like mini celebrities in our little fashiony world!

Thanks so much for stopping by!
QUIRKYEXPLOSION.blogspot.com

Joanne Faith, on June 19th, 2010 at 9:24 am Said:

Leia – YES, I found your blog to be full of awesome bits and pieces.

Lex – It is kind of crazy, who knew that one day anyone could talk (and work) with anyone…!

Rache, on January 12th, 2011 at 12:33 am Said:

I love Rumi! She is gorgeous and have a very cool style.

Jade Serina-Bioneda, on February 7th, 2012 at 2:36 pm Said:

I love her. She’s something different from all the other fashion bloggers, maybe because of her style and her appeal. She’s meant to become successful.

Jade
http://jadeserinabioneda.co.nr

Rumi Neely for Forever 21

Behind the Scenes

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