Another bloody water..via
Here’s something you might not know about me: I’m a marketing student – and I love it. So what? You might be wondering.. Well, what I’m finding is that many marketing concepts are very easily be applied to fashion blogging.Ever wondered why some blogs seem to stand out more than others, and wished you knew how you (and your blog) could do the same? Well – that’s marketing!
It all comes down to this little thing called ‘positioning’, or how you present yourself to others in a way that distinguishes yourself (and what you do) from others. This concept is really taking off as part of Edge Marketing in Australia and it is prooving to be such a necessity, not only in business but in blogging too. People a spoilt for choice when it comes to blogs, and whatever your blogging about it’s likely you’re ‘competing’ against any number of other blogs for reader attention. So, how do you position yourself in a way that helps you stand out amongst the clutter? It begins with good strategy – good marketing strategy.
Yes – it begins with marketing. Marketing isn’t just about advertising & promoting your blog. It’s about being strategic with your blog from the start.
What is ‘good strategy’?
Good strategy is the ‘art of creating value‘. Value for you, and value for your readers. There are three main components to this process:
1. Lean about your market
In this component, your objective is to learn everything about your market – or what’s going on in your part of the blogosphere. There are two major parts to this:
- Who are the other bloggers in this space I would like to be in – what are they good at/bad at?
- Who are my potential readers? What do they want, and what aren’t they getting at present?
The importance of this is to understand the ‘environment’ you’re blogging in, as well as identifying any potential opportunities that you might be able to fill. However, that brings me on to the next part of the process…
2. Lean about yourself
In this part of the process, your job is to identify what you do well, and what you enjoy doing well. The key thing here is enjoyment. What makes you excited about blogging? I don’t think you need to be the best at anything – by any means. There will always be someone who dresses better, who presents their baking better, who can make a more intricate pattern on their fingernails. But what you will be the best at will be doing those things with your own style, flair, and passion.
3. Match market gaps with your capeabilites
Now all you need to do is match what you’ve learnt in step 1 with step 2. This means you take what you love to do well, and match it with what reader’s aren’t currently getting elsewhere. This creates value. For you, because you’re doing what you love and for everyone else because you’re giving them what they want in a way that hasn’t been done before.
Consider this scenario: When I first started blogging, I thought I should be writing about catwalk shows and fashion week, mostly because it was ‘normal’ for fashion blogs to be writing about those sorts of things. However, for me it was a disaster. Firstly, I wasn’t that interested in writing about catwalk shows – and it showed in my writing. Readers weren’t interested either, as this space is plenty saturated with people who actually enjoy and are pretty damn good at it!
In summary, I firmly believe that if you can put a big ‘tick’ against each of the three elements outlined above then you’ll be well on your way to positioning your blog to stand out. I hope you find this useful – and if you do have any questions, feel free to drop ’em in the comments section.