Glassons launched it’s ‘new look’ flagship store this weekend in Newmarket, Auckland. The store draws its inspiration from the fairground, and is a mixture of carnival inspired colour and fun, and a luxurious boutique shopping experience. The front window display (pictured above) sets the scene immediately, making the store’s inspiration clear and setting the stage for this fashion fairground.
First off, this place is huge, and not in a ‘jam-packed with clothing racks’ kind of way. There is plenty of white space, and room to move around and pick through the clothing on display…and there where a lot of interesting pieces that caught my eye.
The round table with a few items placed upon them pays tribute to the classic boutique experience. The marionnettes mannequins, with ribbon-strings attached is a nice touch and an interesting feature.
Also of interest was the new ranges, stocked exclusively at the new flagship store. There’s ‘Buttons & Bows’ (Glassons limited edition line) ‘Rare’ (from the UK) and a range from Levi’s. These are clearly to cater to those who like to own something that is a little more unique than your average high street store selection.
At the back of the store there is a seated waiting area, most likely for the boys conned into tagging along. I love the clashing green and purple. The changing rooms are huge, and a sweet candyfloss pink. I was unable to get a picture because they were a bit busy…
In addition, this store packs New Zealand’s first blow wave bar, the in-store Pony Xpress. The Glassons girls were handing out menu cards that displayed the eight on-trend hair styles there are to choose from. I wrote a little more about Pony Xpress over here.
I love how the accessories are stocked wall – to – wall in a feast of girl eye candy – here’s a shot of the necklaces/earrings/hairpieces, and an entire wall that was dedicated to sunglasses.
And stocked all year round is the Glassons gift range, Foxtails and Fairytales.
If your in Auckland this place is well worth a visit. The clothing is great value for money, you don’t need to spent a lot to pick up something nice, and the boutique/fairground experience is well worth it!