Unable to attend the Independent Fashion Bloggers Evolving Influence Conference, and with the live streams running in the wee’ hours here in New Zealand, I caught up via the IFB’s live blogging during the event.
In the case that you don’t know what the IFB Evolving Influence Conference is, it’s a seminar series geared around all things related to fashion blogging. The panel featured 8 prominent bloggers who have blogged their way to new heights and ventures.
From reading the live blogs of the event there were a few speakers who stood out to me. This is a short round-up of what I found the most interesting and relevant.
Gala Darling on Get Involved: Cultivate a Passionate Readership
Gala stood up for the business of blogging, but not at the cost of authenticity and integrity.
“I think the idea that blogging is for the sake of it is bullshit. If you want to blog for money – I think that’s awesome, not bad embarrassing or shameful.”
“It’s almost mind bogglingly simple. Be true to yourself, be honest, be vulnerable, and be passionate!”
Gala puts blogging next to art, people make money from art – but good art, that requires that absolute passion, and it’s that absolute passion that will cultivate a passionate audience. An audience that will follow you, and interact with you through multiple channels and believe in you enough to pay for something you have created.
Emily Schuman of Cupcakes & Cashmere on Content is Queen: Captivate your audience with compelling content
Emily had a lot to say about outfit pictures, and I was relieved to hear that I am not the only person who was (and still am) a little intimidated by it.
It’s important to be a good editor in creating outfit posts, often less is more and a few good photographs is better than a lot of bad ones. A variety of compositions helps, portrait, landscape, full body and details.
I appreciated that she commented on the time and effort it takes to create an outfit post (you know how some fashion bloggers make it look so easy? It’s not, and I’m not the only one who things so). She says that outfit posts are time-consuming, and you’ve got to plan ahead. It takes planning, creativity and an outfit worth wearing. She also considers what she wants to showcase in an outfit post, such as hair, jewelery or a detail on the clothing.
The ultimate takeaway is again, to be passionate about what you’re putting on your blog and people will respond. That passion extends to the details, to putting in the time and effort to create a great outfit post (and all other types of posts for that matter).
Rumi Neely of Fashion Toast on Content is Queen: Captivate your audience with compelling content
Rumi was, in my opinion, the most compelling to hear speak. Fashion Toast always appears to be so effortless, so to hear her speaking about it in this manner was great.
In contrast with Emily of Cupcakes & Cashmere, Rumi has a more effortless, candid approach to photography for her blog… But I think that a big part of that is having a professional photographer for a boyfriend. She doesn’t have to worry about getting the shots.
I always have my camera with me because it’s about capturing that moment. If it doesn’t work we throw out the images and try again elsewhere. – Colin
Regardless, she comments that her blog is always in the back of her mind, and she just keeps taking pictures as she goes – but without over-thinking the process.
It’s just something we enjoy doing. We try to keep things fresh and to not blend with others. Trying to keep it effortless and uncomplicated. Super blessed to have Colin.
I’m looking forward to the videos being posted from the event.
Who were your favourites from the IFB conference (weather you caught up in person or online)?