Boutique.com is Google’s foray into the online fashion world. It’s a site that combines visual search and trusted recommendations from influential people into a set of personalized boutiques. It’s got a pretty smart search function for items, and you can search by ‘wear this with’ and ‘looks like’ (amazing for comparative shopping) to give you a very personal online shopping experience.
Here’s what Google product manager Munjal Sha has to say:
“These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles. But you have a unique and independent style too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste.”
I’ve set up my Boutique here, and it’s super easy to create your own. All you need to do is create an account, add your preferences and it’ll set you up with a pre-filled Boutique of the things you like. From there, you can ‘love’ or ‘hate’ particular items, and add new ones as you like. Easy. Have set up your own Boutique yet?