Serenay Sarikaya by Eric Guillemain for Vogue Turkey January 2011 [source]
This Week in Fashion, Marketing, Etc.
- Fashionably Marketing reported that their most-asked question in 2001 was “how do I become a success in the fashion industry?” In response, here are 11 insights for moving towards a more successful existence in the fashion industry in 2011. Important: March to the beat of your own drum, and rise above the competition.
- Daily Writing Tips is an excellent resource for bloggers. Take a look at their back archives with their Best of Daily Writing Tips in 2011 round up post.
- How do you play the ‘blogging game’ without losing your style? The topic of blogger/brand relationships is likely to come up even more in the coming year and Yuli Ziv has a few good ideas.
- Have you set your ‘Blogging Goals’ for 2011? I love this! My goals are to post frequent, quality content that fits seamlessly with the direction I want this blog to take. The Blog Stylist also talks about the idea of having a blogging buddy to keep yourself on track with your goals. I like this idea, and if you’d like to team up send me an email or leave a comment.
- Is your link text letting you down? ‘Link text’ is the text that makes up a text link. This article on ProBlogger talks about how descriptive link text is best (and why link text that just says ‘here’ isn’t).
- I like the new Starbucks logo, although the decision to remove the company name and the word ‘coffee’ was a strange one. This diagram takes a satirical approach to the evolution of Starbucks brand identity. Eventually we’ll be looking at a closeup of the Siren’s face.
- A summary of fashion ad campaigns Spring/Summer 2011, who’s shooting who?
- Intel followed The Sartorialist’s Scott Schuman around just before the holidays to produce a seven-minute short documentary on how he works. Watch it below: