If you think that fashion bloggers are just people who post pictures of themselves and redistribute look books and fashion editorials, then you couldn’t be more mistaken. Fashion blogging involves a whole suite of skills – and they don’t all blossom overnight…
A point of view and a personality is perhaps the most essential of the “skills” that you need. There are hundreds (if not thousands!) of blogs floating around the internet, and many are equally capable of reproducing the same content that others are posting. The ONE thing that no one can imitate – is your point of voice! You don’t necessarily need to develop your own Radical Self Love, but you do need to let your voice and personality shine through your blog.
There are two things that fuel great fashion blogs – original content, and visual content. Naturally, you need to figure out how to work a camera (or two) as original photographs are perhaps some of the best content that you can produce for your blog.
A big fancy camera isn’t needed (although they do make things easier), but basic knowledge of a point and shoot is a must. You should know how to use it to the extent that your photos are nicely composed, properly exposed and coloured, and not blurry.
As far as editing software goes, the goal should be to optimize (and not necessarily to over-enhance, or distort to the point that the photo looks unnatural). Premium software is great, but so is the free, online photo editing software, Picnick.
You don’t need to be a guru programmer, or even able to make a website from scratch, but unless you’re lucky to be blessed with a tech-savvy friend of boyfriend; you should have a little bit of hands on experience with your blogging platform.
Being able to edit a theme/layout, or even just a post, using HTML / CSS without relying on the abilities of others puts you in the drivers seat and in a much better position of control. At the very least, familiarize yourself with the HTML required for basic text editing, which is useful for trying to get a post to look ‘just right.’
Social media is great for staying in touch with your audience, and driving traffic back to your blog, and you’ll find few fashion bloggers who aren’t on either Facebook or Twitter. What’s more is that, even if you think you do not have an adequate following, you can buy followers here at The Marketing Heaven.
To some extent, an account on at least either Facebook or Twitter is expected, as its an easy way for readers to easily connect with the girl (or boy) behind the blog. However, building followers doesn’t happen over night, but long-term persistence and involvement with social media communities does pay off.
Your content makes your blog, and it’s very likely that you’re going to be using words alongside images when producing it. Thus, you need to be able to write, and with some degree of proficiency. This doesn’t mean you need to know how to sound like a 30 year old fashion writer, but it means being able to tell a story, draw people in, and inject the appropriate personality into your work. Paying attention to spelling, punctuation and grammar helps too.
Fashion bloggers do have a pretty unique skill set, don’t you think? We are an interesting breed – fashion lovers with an aptitude for technology.
Do you agree with this list? What skills you think are essential to fashion blogging?
PS Perhaps this is a good time to announce that I’ll be editing this weeks Links a La Mode: Tech round up for Independent Fashion Bloggers – I’m looking forward to sharing the best of the weeks tech resources for & by fashion bloggers.