Moochi Winter Dress Week 2011
May 9, 2011 in NZ Fashion

I am a self-professed lover of all things Moochi. They’re a favourite designer of mine out of New Zealand, for reasons that include high quality fabric (and manufacturing) and a timeless aesthetic (they also have a great online store and one of the coolest online newsletters you’ll ever receive). They also put on great customer events to celebrate new collection launches…
One of those events includes Moochi Dress Week, and twice yearly event to celebrate the launch of their seasonal dress collection (summer and winter); and from 8am on Friday the 13 May Moochi launches their winter dress collection.

This Winter’s collection incorporates hand-crafted detail, including pleats, lace, sequins, and velvet (?) decal. The colour pallete is on trend, with black, burgundy, navy, orange and mixed in with softer pink and grey hues. Floaty fabrics make a solid apperance.
The look book styling captures to my general style direction for this winter: Socks with ankle books, and a darker lip colour. These are a few of my favourite looks:







Two dresses in particular catch my eye, the Charm and the Willowy (in navy). They are the kind of dresses you could slip into with a slouchy cardigan in the day time, and dress up with killer heels in the evening.


Moochi, it’s no wonder I love you – and I haven’t even mentioned the free gift with purchase on the dress-week launch which is valued at around $200 with purchases $350+ (sorry if you are not located in New Zealand and this does not apply to you!).
PS, if you are interested you can sign up for their e-newsletter here, or shop online with the availability of international delivery.






























I love the flowy, airy skirts. They are so lovely.
Kirstin Marie recently posted..Friend Friday- Oh my gosh- shoes
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what fantastic dresses! thank you for sharing this designer. i have never heard of her or seen her before! i love these.
xx, http://wordbyjessie.com/
Jessie recently posted..Savage Beauty the met gala aka where it all began & the alexander mcqueen show that was out of this world
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Wow, that fourth outfit is perfection. I love this line – wish it was available in the U.S.!
Thanks for sharing.
Beautifully Invisible recently posted..Links à la Mode- The IFB Weekly Roundup- Week of May 5- 2011
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LOVE. Really really love. I kind of love all the looks equally in very different ways.
Saaad they’re not available in US…but thanks for sharing
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These clothes are seriously gorgeous… I wish I could have everything… xxx
LittleRus recently posted..Chanel ads from the past
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I love seeing the softer shades in this collection. Winter shouldn’t be all about dark shades.
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love them all! nice
gianna caputo recently posted..close call
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ooh I love that orange dress! I am instantly drawn to anything orange…
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I agree with you on both those dresses, especially charm. I.Want. Gorgeous collection all around!
Jessica recently posted..True Vintage – How to Spot a Fake
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hey you lovely people – thanks so much for your comments
we have an online store so moochi is available to most places in the world! XX
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http://www.moochionline.co.nz/estore/style/w13320.aspx here it is x
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[...] acquired these last Friday when I visited Moochi for their Dress Week launch. They’ve been attached to my feet ever since. They are extremely comfortable and pair [...]