In: Look Book, NZ Fashion | On: 18 Jan, 2012
Ruby’s AW 12 collection – ‘Capital City’ – is starting to drop at the end of this month (or so I’ve heard!). I’ve really been taken by the look book for this collection, as each look seems to have been put together particularly well. Every time I look through it I’m taken by yet another [...]
In: Look Book | On: 9 Jan, 2012
I love Wildfox’s White Label Spring/Sumer 2012 look book for their collection titled ‘Pony Tale’. The designers’ inspiration was the simple idea that even through we might have outgrown Barbies, My Little Pony’s, and plastic castles, we can still do all the ‘grown-up’ things we dreamed about when we were little. i.e., wear lipstick and [...]
In: Look Book, NZ Fashion | On: 9 May, 2011
I am a self-professed lover of all things Moochi. They’re a favourite designer of mine out of New Zealand, for reasons that include high quality fabric (and manufacturing) and a timeless aesthetic (they also have a great online store and one of the coolest online newsletters you’ll ever receive). They also put on great customer events [...]
In: Look Book, NZ Fashion | On: 22 Mar, 2011
“Celine Rita is unapologetic about letting girls dress like girls; For Celine Rita, it’s about having fun with what you wear with colour, texture and striking prints.” I love Celine Rita’s Winter 2011 collection; Dance to Your Own Tune; which draws inspiration from sixties muse Edie Sedgewick. Celine imagines that Edie sobered up and lived into [...]
In: Look Book, NZ Fashion | On: 24 Nov, 2010
In: Look Book, NZ Fashion | On: 6 Sep, 2010


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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