In: Marketing | On: 8 Feb, 2010
When I heard about the debacle between Simple shoes and a group of fashion bloggers, I had to write about it. The tale is one so ridiculous, and an example of how the blogging community can be so completely misunderstood. [...]
In: Marketing | On: 24 Jan, 2010
In: Marketing | On: 11 Jan, 2010
In: Marketing | On: 10 Dec, 2009
In: Marketing | On: 30 Nov, 2009
Manolo Blahnik Heels Heels for ice cream is (or should I say was?) the concept behind stashing a coveted pair of Manolo Blahnik heels inside of a glass box on an advertising billboard. These shoes were free to the woman (or man) brave enough to climb up and snatch the shoes several meters above a [...]
In: Marketing | On: 18 Nov, 2009
Publicity noun: Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice. Think about that question for a minute. The answer used to be “yes,” and the very question a mantra of those involved in marketing & PR. Today, in a world where we are [...]