In: Look Book, NZ Fashion | On: 18 Jan, 2012
Ruby’s AW 12 collection – ‘Capital City’ – is starting to drop at the end of this month (or so I’ve heard!). I’ve really been taken by the look book for this collection, as each look seems to have been put together particularly well. Every time I look through it I’m taken by yet another [...]
In: Fashion and Style, NZ Fashion | On: 15 Sep, 2011
The omission of Karen Walker’s name from New Zealand Fashion Week was glaringly obvious… But it has lead to a lot of curiosity around her anticipated NYFW spring/summer 2012 show. After trawling through the images online, I have to say… I don’t think many people will have been disappointed. There is a lot to like. [...]
In: Fashion and Style, NZ Fashion | On: 8 Sep, 2011
MAC Opening Party (My version of this shot is of far poorer quality on my iPhone!), photo from Getty Images New Zealand Fashion Week happened for me in a less then conventional way. I hadn’t planning on getting amongst it (having ~10,000 words worth of assignments due that week kind of killed that for me), but [...]
In: Look Book, NZ Fashion | On: 9 May, 2011
I am a self-professed lover of all things Moochi. They’re a favourite designer of mine out of New Zealand, for reasons that include high quality fabric (and manufacturing) and a timeless aesthetic (they also have a great online store and one of the coolest online newsletters you’ll ever receive). They also put on great customer events [...]
In: Events & Conferences, NZ Fashion, What I Wore | On: 24 Mar, 2011
This week its Fashion Festival Week (a consumer event, totally separate from Fashion Week) and the past few days have been a bit of a whirlwind. In a surprise turn of events I wound up attending a couple of shows, taking photos and tweeting for the festival’s social media manager. Wednesday night I saw Stolen [...]


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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