In: Bloggers & Blogging, Tricks & Tools of the Trade | On: 4 Apr, 2011
If you think that fashion bloggers are just people who post pictures of themselves and redistribute look books and fashion editorials, then you couldn’t be more mistaken. Fashion blogging involves a whole suite of skills – and they don’t all blossom overnight…
In: Bloggers & Blogging, Tricks & Tools of the Trade | On: 8 Mar, 2011
My editorial calendar, tucked into the front of my Filofax. I used to be a very bad blogger. I’d post inconsistently, and every time I tried to post I’d load up WordPress and stare at the screen wondering what I should write about. Even if I had an idea, trying to force out a good [...]
In: Bloggers & Blogging | On: 3 Mar, 2011
Your Point of Difference and Target Audience | Usability | Branding and Design | Writing Killer Content | Killer Photos and Images | Search Engine Optimization | Promotion What makes a great fashion blog is difficult to pin point. After all – great fashion blogs are all different. However, there are certain things that move [...]
In: Bloggers & Blogging, Events & Conferences | On: 14 Sep, 2010
Unable to attend the Independent Fashion Bloggers Evolving Influence Conference, and with the live streams running in the wee’ hours here in New Zealand, I caught up via the IFB’s live blogging during the event.
In the case that you don’t know what the IFB Evolving Influence Conference is, it’s a seminar series geared around all things related to fashion blogging. The panel featured 8 prominent bloggers who have blogged their way to new heights and ventures. [...]
In: Bloggers & Blogging | On: 28 Mar, 2010
If you haven’t already seen the videos that were recorded for the Evolving Influence bloggers conference then you can now check them all out on HeartIFB.com.
It is incredible the amount of effort put into hosting the conference, and level of support throughout blogging communities very motivating. I would have loved to have attended and spend time amongst like minded individuals. [...]


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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