If you think that fashion bloggers are just people who post pictures of themselves and redistribute look books and fashion editorials, then you couldn’t be more mistaken. Fashion blogging involves a whole suite of skills – and they don’t all blossom overnight…
I used to be a very bad blogger. I’d post inconsistently, and every time I tried to post I’d load up WordPress and stare at the screen wondering what I should write about. Even if I had an idea, trying to force out a good post was difficult. I knew that consistently posting quality posts was important – but I found it really hard.
What makes a great fashion blog is difficult to pin point. After all – great fashion blogs are all different. However, there are certain things that move a blog from ‘OK‘ to ‘GREAT,’ it’s just a question of asking yourself whether or not you’re ready and willing to step up and make it happen…
On a side note: If you are blogging purely for enjoyment, then you probably aren’t going to be too concerned with what’s in this post, but if you have other goals then you may want to take notes (or bookmark this post).
My goal is to share what has worked for me, and what I know to be important to building a great fashion blog. After all, I’m not just a fashion blogger and my experience lies in web design and marketing (both, very relevant to blogging). So here it is: 48 things to do to take your fashion blog to the next level.
Unable to attend the Independent Fashion Bloggers Evolving Influence Conference, and with the live streams running in the wee’ hours here in New Zealand, I caught up via the IFB’s live blogging during the event.
In the case that you don’t know what the IFB Evolving Influence Conference is, it’s a seminar series geared around all things related to fashion blogging. The panel featured 8 prominent bloggers who have blogged their way to new heights and ventures.
From reading the live blogs of the event there were a few speakers who stood out to me. This is a short round-up of what I found the most interesting and relevant.
Gala Darling on Get Involved: Cultivate a Passionate Readership
Gala stood up for the business of blogging, but not at the cost of authenticity and integrity.
“I think the idea that blogging is for the sake of it is bullshit. If you want to blog for money – I think that’s awesome, not bad embarrassing or shameful.”
“It’s almost mind bogglingly simple. Be true to yourself, be honest, be vulnerable, and be passionate!”
Gala puts blogging next to art, people make money from art – but good art, that requires that absolute passion, and it’s that absolute passion that will cultivate a passionate audience. An audience that will follow you, and interact with you through multiple channels and believe in you enough to pay for something you have created.
Emily Schuman of Cupcakes & Cashmere on Content is Queen: Captivate your audience with compelling content
Emily had a lot to say about outfit pictures, and I was relieved to hear that I am not the only person who was (and still am) a little intimidated by it.
It’s important to be a good editor in creating outfit posts, often less is more and a few good photographs is better than a lot of bad ones. A variety of compositions helps, portrait, landscape, full body and details.
I appreciated that she commented on the time and effort it takes to create an outfit post (you know how some fashion bloggers make it look so easy? It’s not, and I’m not the only one who things so). She says that outfit posts are time-consuming, and you’ve got to plan ahead. It takes planning, creativity and an outfit worth wearing. She also considers what she wants to showcase in an outfit post, such as hair, jewelery or a detail on the clothing.
The ultimate takeaway is again, to be passionate about what you’re putting on your blog and people will respond. That passion extends to the details, to putting in the time and effort to create a great outfit post (and all other types of posts for that matter).
Rumi Neely of Fashion Toast on Content is Queen: Captivate your audience with compelling content
Rumi was, in my opinion, the most compelling to hear speak. Fashion Toast always appears to be so effortless, so to hear her speaking about it in this manner was great.
In contrast with Emily of Cupcakes & Cashmere, Rumi has a more effortless, candid approach to photography for her blog… But I think that a big part of that is having a professional photographer for a boyfriend. She doesn’t have to worry about getting the shots.
I always have my camera with me because it’s about capturing that moment. If it doesn’t work we throw out the images and try again elsewhere. – Colin
Regardless, she comments that her blog is always in the back of her mind, and she just keeps taking pictures as she goes – but without over-thinking the process.
It’s just something we enjoy doing. We try to keep things fresh and to not blend with others. Trying to keep it effortless and uncomplicated. Super blessed to have Colin.
I’m looking forward to the videos being posted from the event.
Who were your favourites from the IFB conference (weather you caught up in person or online)?
If you haven’t already seen the videos that were recorded for the Evolving Influence bloggers conference then you can now check them all out on HeartIFB.com.
It is incredible the amount of effort put into hosting the conference, and level of support throughout blogging communities very motivating. I would have loved to have attended and spend time amongst like minded individuals.
I absolutely love and agree with the message Gala sends in this video.
The key of blogging is being really honest and really authentic. People can tell when you are not being authentic and it’s the death now for a blog. Be honest in everything you do.
Have a great weekend, check out the videos, and I will see you next week!