In: Link Love | On: 12 Sep, 2010
In: Marketing | On: 1 Aug, 2010
In: Marketing | On: 17 Jun, 2010
via the Skinny (Forever21 blog) Rumi Neely of Fashion Toast started in Forever21′s latest campaign – and it was a refreshing surprise! I think that the use of fashion bloggers in editorial and campaign shoots injects extra personality and appeal into the end result (which can be a pretty important thing when you consider the [...]
In: Marketing | On: 8 Feb, 2010
When I heard about the debacle between Simple shoes and a group of fashion bloggers, I had to write about it. The tale is one so ridiculous, and an example of how the blogging community can be so completely misunderstood. [...]
In: Marketing | On: 24 Jan, 2010


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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