Finding Rumi Neely of Fashion Toast starring in Forever21’s latest campaign was a nice surprise. The girl is a star, and I think that the use of fashion bloggers in editorial spreads and campaigns injects this little extra dash of personality and intimacy into the whole thing [which can go a long way when a [...]
When I heard about the debacle between Simple shoes and a group of fashion bloggers, I had to write about it. The tale is one so ridiculous, and an example of how the blogging community can be so completely misunderstood. [...]

Fashion and marketing personality based in Auckland, New Zealand. Completing final year of a Bachelor of Business and Information Management (IM) in Marketing and IM. Mad about fashion and style, and digital/online trends as they relate to fashion and style. Loves shoes, kitschy necklaces and creative strategy. Tweets from @joannefaith. Contact on joannefaith.me[@]gmail.com.