In: What I Wore | On: 10 Feb, 2011
These are a few snaps taken before nightfall. I’m not so sure that the lighting was the best for taking photos and there weren’t very many good ones (very muted light), but I wanted to share a few that came out alright. I pulled this skirt out from the back of a drawer a few [...]
In: Marketing | On: 17 Jun, 2010
via the Skinny (Forever21 blog) Rumi Neely of Fashion Toast started in Forever21′s latest campaign – and it was a refreshing surprise! I think that the use of fashion bloggers in editorial and campaign shoots injects extra personality and appeal into the end result (which can be a pretty important thing when you consider the [...]


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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