In: Look Book, NZ Fashion | On: 18 Jan, 2012
Ruby’s AW 12 collection – ‘Capital City’ – is starting to drop at the end of this month (or so I’ve heard!). I’ve really been taken by the look book for this collection, as each look seems to have been put together particularly well. Every time I look through it I’m taken by yet another [...]
In: Fashion and Style, NZ Fashion | On: 8 Sep, 2011
MAC Opening Party (My version of this shot is of far poorer quality on my iPhone!), photo from Getty Images New Zealand Fashion Week happened for me in a less then conventional way. I hadn’t planning on getting amongst it (having ~10,000 words worth of assignments due that week kind of killed that for me), but [...]
In: Events & Conferences, NZ Fashion, What I Wore | On: 24 Mar, 2011
This week its Fashion Festival Week (a consumer event, totally separate from Fashion Week) and the past few days have been a bit of a whirlwind. In a surprise turn of events I wound up attending a couple of shows, taking photos and tweeting for the festival’s social media manager. Wednesday night I saw Stolen [...]
In: Fashion and Style | On: 9 Dec, 2010
In: Fashion and Style | On: 1 Dec, 2010
In: Retail Therapy, Style Direction | On: 27 Sep, 2010


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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