In: Fashion and Style, NZ Fashion | On: 8 Sep, 2011
MAC Opening Party (My version of this shot is of far poorer quality on my iPhone!), photo from Getty Images New Zealand Fashion Week happened for me in a less then conventional way. I hadn’t planning on getting amongst it (having ~10,000 words worth of assignments due that week kind of killed that for me), but [...]
In: Events & Conferences, NZ Fashion, What I Wore | On: 24 Mar, 2011
This week its Fashion Festival Week (a consumer event, totally separate from Fashion Week) and the past few days have been a bit of a whirlwind. In a surprise turn of events I wound up attending a couple of shows, taking photos and tweeting for the festival’s social media manager. Wednesday night I saw Stolen [...]
In: Fashion and Style, Retail Therapy | On: 14 Feb, 2011
Superette is the kind of store where you can’t help but be jealous of the super stylish ladies behind it. The boutique hosts an impressive line-up of designers, and amongst them are Bec & Bridge, Deadly Ponies, Stolen Girlfriends Club, TwentySevenNames and Wildfox.
In: NZ Fashion | On: 24 Sep, 2010
In: Look Book, NZ Fashion | On: 6 Sep, 2010
In: Fashion and Style | On: 24 Jun, 2010


I'm a marketing-type who loves fashion, style, and lifestyle design. JF.com is a curation of my personal taste + aesthetic and an indulgence in the creation of a beautiful life.
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